Barbiecore. Clean Girl. Coquette. They rise, they peak, they rot. The trend cycle doesnÔÇÖt just eat aesthetics; it eats closets. One girl in my focus group laughed about buying a corset for the ÔÇ£Bridgerton moment.ÔÇØ She wore it once, nearly fainted in a club bathroom, and hasnÔÇÖt touched it since. Multiply that by millions.

TikTokÔÇÖs ÔÇ£micro-trendsÔÇØ now last weeks, not seasons. By the time youÔÇÖve tracked down the look, worn it, and posted it, the algorithm has moved on. The garment stays ÔÇö fluorescent, guilt-ridden, shoved to the back. McKinsey calls it ÔÇ£fashion churnÔÇØ: closets turning into landfills before resale markets can catch up.

Your wardrobe isnÔÇÖt an archive of style. ItÔÇÖs a landfill preview. And the loudest part? It was never you. It was the algorithmÔÇÖs idea of you, already forgotten.